LANE CRAWFORD CHENGDU

Lane Crawford approached SLINC to join their design team to create their new 82000sf Department store.

The Project incorporated new elements for existing merchandising categories and also called for the use of existing elements Lane Crawford now have as part of their DNA.

An Expansive Cosmetics Hall opposite an equally large Women’s shoes and accessories offer were located on the Ground floor with Men’s and Women’s Fashion Departments on the upper level.

Both Levels were linked by large Voids flanked by LED Walls which play visually to enhance the creativity of the Brand Lane Crawford and their cutting edge campaigns.